TYRE MAN YANG BIG ON INDONESIA AND THE FUTURE OF CHINA RACING
   
Shanghai, China: Yang I. Pei is always keen to get a game of golf wherever his travels take him. He particularly recommends Indonesia to those who want to combine a bit of adventure while playing some spectacular courses at excellent value.

The Grandtour Tyre Company China executive director (pictured) knows more than a thing or two about Indonesia as the Taipei native spent 15 years in the country overseeing the Singapore-based company’s operations.

He was particularly high on the Peter Thomson and Michael Wolveridge-designed Gunung Geulis Country Club, a 36-hole layout where he was member. The club, located about 60 kilometers outside of Jakarta in Bogor, West Java, was carved out of the side of a mountain, 500 meters above sea level.

Yang said it was never difficult to get a game in Jakarta as the capital boasted 43 courses within an hours’ drive.

“I started playing golf when I was about 33 when I moved to Indonesia in 1979. As a child in Taiwan, golf was something foreign and the cost and accessibility at the time was far beyond the average citizen,” he said.

“When I went to Indonesia, it went from very primitive to grow, grow, grow, into a nice metropolitan. Then suddenly, it was hit so hard by the 1997 (economic) crash. I remember 15 or 20 years ago, we paid something like US$40,000 to US$60,000 for a golf club membership. Now they are worth less than US$10,000.

“The quality of the golf courses, however, is very good. Bali and Jakarta both have very nice courses and it is a safe place to travel. My handicap is about 24 now but I was down to about 18 when I was in Indonesia because I was playing twice a week.”

Yang said he had played various golf courses in Los Angeles, Hawaii, Las Vegas, Japan and Taiwan and he enjoyed having a game with friends wherever he was.

He was one of the early members of Shanghai Silport, joining the club in November 1995.
“I have played all over the world and there are many good clubs, but this is one of the best. Silport is challenging, the view is good and it is professionally operated. The trees and flowers are pretty and it’s like playing in a very nice garden.”

Away from the course, Yang is kept busy with the operation of Grandtour Tyre, the mainland’s largest tyre manufacturer with an estimated 15 percent of the domestic market. It also exports tyres to more than 70 countries from its five plants around the country.

It currently has plants in Heifei, Anhui Province, Fujian Province, Yinchuan in Ningxia Autonomous Region and Heilongjiang Province. Shanghai is home to its operation center, head office, sales office and purchasing division.

“Now we are number one in China and we have a very aggressive plan for this year and next year to have something like US$1.2 billion in annual sales. Last year, we had about US$800 million in sales,” Yang said.

To fuel the expansion, Reuters reported on March 30 that the company planned to raise roughly US$400 million from an initial public offering on the Hong Kong Stock Exchange by the end of June.
Previously, the tyre maker fueled its expansion by buying existing state-owned tyre manufacturers that Yang said made things much faster.

“What we got were operations that were set up and established. What we did was adjust the structure, improve the quality and the production equipment and implement some management arrangement. Within three months we had product out,” he said.
“We will list on the stock market in Hong Kong very soon and with the infusion of cash we can grow even bigger. We want to be the biggest tyre maker in the world.”

As the company supplies tyres for trucks, motorcycles and cars to about 40 automakers, Yang said they would purchase more plants in future. It was also looking to purchase suppliers that were important in raw materials for tyre manufacture, such as steel cord, carbon black, nylon and polymerization.

Away from the business, Grandtour has sponsored pre-Formula One and rally car race teams in past years. Undoubtedly, its profile will be significantly raised in future years as it has entered into a sponsorship of China’s first world-class motor racing team.

Last July, through an agreement with Shanghai International Circuit Co and the Guangdong-based Formula Racing Development, the Shangsai FRD Grandtour Tyre Team was established with the aim to become the first Chinese F1 team.

Grandtour Tyre will sponsor the team to a tune of up to 75 million yuan (about US$9 million) over a three-year period.

“This is one of our most important investments in public relations,” Yang said. “We want to carry out the tyre’s brand name but at the same time, help Chinese racing to develop. We want people to know we are here.

“We have been a very successful company so we felt it was important that we gave something back in return.”





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