AUDI, MINSHENG BANK CROSS BRAND WITH SILPORT GOLF DAY

 

Shanghai: Car giant Audi and China Minsheng Bank undertook the opportunity to do a bit of cross branding to their target audience of affluent consumers in hosting a golf day at Silport.

Prior to the golf over the East and Center course layouts, the visitors were invited to take a spin in such luxury Audis as the latest A4, A6 and A8 models, as well as the new TT sport car.

On the course, Chen Guozhong topped the 80-man field under the New Peoria scoring system when he shot an impressive three-over 75 to win the low gross honor. Zhou Chunwei, who also captured one of the two nearest-the-pin prizes, was runner-up with a 79, followed by Cai Chunlai two shots further back.

The nett competition proved equally close as Gu Jun finished with a nett 70 to pip Jiang Lufeng (70.4). Li Kai was third with a nett 71.2.

Huang Yuanfeng won the other nearest-the-pin on SilportĄ¯s Center No. 8 signature hole. Net champion Gu, a China Minsheng Bank Shanghai branch manager, called Silport his favorite club and praised it for its caddies and professional service in staging top-class tournaments. He announced that if any of MinshengĄ¯s guests scored a hole-in-one during the tournament, the bank would host a celebration for them at the club in addition to receiving a large gift.

Gu said the bank had planned six promotional golf events for next year and undoubtedly Silport would be among the venues.


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